Campbell Greer

Campbell Greer

WINEMAKER / EXPORT BRAND DEVELOPER

“Creativity is truly the best form of self-expression, be it through music, art, making wine or how you operate your business”

“I began working in the vineyard around my schooling at age 15, when to be honest, it was more about making some money. I loved the learning and the physical work, however I was probably a little blind to the value of some of the very respected viticulturists I had a chance to work with and learn from.

At age 18, on completing high school I was employed by one of Australia's largest wine producers South Corp Wines (later Fosters, now Treasury Wines), where I began to learn the world of wine.

Fortunately, I again had the opportunity to work with some of the best winemakers in the country, although at this point I was more focused and appreciative.

I shot off to California in 2003 to work a vintage, before returning to Fosters entirely convinced that winemaking was going to be my life. Having the full support of my employee and mentors, I enrolled into Oenology (Winemaking) at Adelaide University part time while still working at the winery. I still don’t know how I managed!

After completing University and nearly eight years of corporate winery experience I wanted to see what others were doing on a smaller scale and managed to get a job at a contract facility, where I had exposure to different methods, winemakers and producers while working in the background with our former winemaker Brian Light. Although the family business was my ultimate destination, I really wanted to develop my own style and philosophies, so although I was always involved, I kept my day job elsewhere for that time.

With almost two decades of experience my heart has been firmly in the family winery for a few years now and I don’t plan on going anywhere. I can honestly say I love it! I have control of outstanding world-class fruit, as well as the diversity of everything else that comes with a family business.

I always loved the arts and honestly believe that creativity is truly the best form of self-expression, be it through music, art, making wine or how you operate your business. My winemaking philosophy is, you need to get it right in the vineyard, then understand the science that creates quality wine and then from there you implement creativity to make something unique. All of which aligns with our company vision to ‘Capture the essence of a time and place by consistently striving to create the worlds most memorable and desired wines’.".

Viticulture

“One of the World’s most diverse regions.”

McLaren Vale is a 12 x 10 mile triangle located on the Fleurieu Peninsula in South Australia.

Partially enfolded by an escarpment on the North the Onkaparinga Gorge shadows the valley, then running South West a 400m-altitude range contour line, circumscribes both the eastern and southern boundaries, before meeting the breath taking Great Australian Bight and Indian Ocean. It is this beautiful ocean that also attributes a fundamental part in regulating climate and in turn protecting McLaren Vale vineyards from disease.

With a recognised 19 Districts come 40 different geologies and thousands of microclimates to create one of the world’s most diverse regions.

An environmentally conscious region we practice sustainable viticulture on all our vineyards.

Our McMurtrie Rd vineyard, home to our Squid Ink range is the epitome of what defines one of the greatest vineyards in Australia, where the famous Black Bay of Biscay Clay soil ensures fantastic fruit consistently. Referred to by some local friends, as ‘Mayfair’ the use of sustainable viticulture and having true respect for the value of our vineyards and the fruit they create is a fundamental to our success.

Our Foggo Rd vineyard is home to our cellar door as well as some of our oldest vines including our 80+ year old, 1928 planted Shiraz and 80+ dry grown Grenache.

McLaren Vale III Associates